Differences between Market Research & Academia

Although both academia and market research revolve around research, that is almost where the similarities stop… Deadlines are very quick in market research and they are non-negotiable.  In market research you can be more creative with data visualisation as you’re not restricted by journal rules or formatting styles Work hours are less flexible in market research than in academia (although […]

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Before Choosing Your University

**In Collaboration**  You might be tempted to write down your first choice before you have even seen the campus. Because you think you know about the university, the culture, the location and the people. But the truth is unless you are choosing a university in your hometown, you probably don’t have as much knowledge as you think you do. So […]

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Pintrest is my work BFF

Pinterest is so much more than wedding planning, procrastibaking, and house envy. It is one of my goto tools at work. One of the key elements of my job as a project manager in market research is data visualisation… and I love it! To me, data visualisation is science meets art. It is a way for me to be creative […]

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